Where the Future of Internet MArketing Lies

[DJ]

Have a look at this article... very thoughtful. Its speaks about SMARTPHONES and how there will be huge growth in them over the next 5 years and a fundamental shift and opportunity towards a new advertising medium.

http://searchcrm.techtarget.com/news/ar ... 03,00.html

[nitin@techwyseintl.com]

Me thinks for the Smart phones to come of age and become a solid SEM platform ( these are my thoughts) we'll need to see Search engines moving to NLP natural language search. We have the infrastructure partially ready to annotate the web to make the web totally semantic. With hcards and microformats etc. But on the whole, web as of now is composed of unstructured HTML pages. NLP search engines ( essential meaning machine understandable language) permits complex query in sentences just like we would ask questions to a human being. There are already Haiku and powerset working on the same search methods.

But this i believe is a very crazy idea of mine and i think i should patent it. it essentially marries the above ( NLP) with a unique way of triggering search - voice activated search. Why most mobile users don't do much search on net? most mobile devices for the sake of convenience have minimal type pad except a few handsets which come with a QWERTY type pad. Mobile search through text is slow and most mobile users would prefer a computer to do their search if they had one nearby.

It would be fantastic if i could voice search my query through a mobile phone and have the search engine deliver the results page to my handset.

[DJ]

Being able to search by voice will certainly be something done in the next couple of years with mobile phones. However, first users have to get hooked on using phones to seek out information. I believe the iPhone is the first to render the internet the way it should be rendered and also believe we will see further growth of this as we move foward. It renders sites perfectly on a small screen. From there we will see a great deal of internet marketing done with mobile users in mind. The next step will be searching via voice.

Its the future... we all know it. (and we dont we should consider it now!)