Google introducing Dynamic search Ads

[Deepa]

Google launches a new type of Adwords ad that eliminates the need for keywords. Even in a well managed campaign containing thousands of keywords that can miss the relevant searches, that is not great for the advertisers also for the end users. In Dynamic Search Ads, advertisers just need to add their website URL and select a bid price based on the value of that category to them, Google then crawls the website and can trigger your Ads more quickly than the marketing team that's manually creating keywords and Ads.