Psychology to maximise social engagement

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People act in predictable ways. By understanding a few cognitive processes, you can drive social engagement and increase the effectiveness of your overall social media marketing campaign. By posting what’s most commonly shared, giving your audience something free, using social proof to create leverage etc consumers are more likely to trust your brand and will be more inclined to engage with you on social media. More points here, https://www.quicksprout.com/2016/11/02/ ... ngagement/ .