7 tips for small manufacturers thinking about using Adwords

[Joolie]

New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you've never done a paid search campaign before. Given below are seven tips for small manufacturers thinking about using adwords:
1. Take time to read the documentation.
2. Create a simple strategy.
3. Understand keyword matching options.
4. Make changes based on data, but make one change at a time.
5. Make sure you can track mailto: clicks from your website.
6. Track the source of all your inquiries.
7. Check your AdWords campaign several times during the week.
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