Selling the value of link building to management

[Lisa George]

All SEOs must face fighting for budget, this is true when it comes to link building.
There are three key stages at which you will need to sell the value of link building upstream to obtain buy-in from upper management:
1. Securing budget - Emphasize the role of links in SEO.
2. Start of the project - Strategy and execution.
3. Six-month review - Showing results and forecasting growth.

Read more at: http://searchengineland.com/selling-val ... ent-270846