6 Engagement Marketing Metrics & How to Improve Them

[Joolie]

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. Six engagement metrics you must measure throughout the funnel to ensure your marketing are working as follows:
1. Content Reach
2. Time on Page vs. Scroll Depth
3. Social Comments & Conversation Rate
4. Brand Name Search
5. Email Marketing Engagement
6. Net Promoter Score
Read more : https://blog.kissmetrics.com/engagement ... g-metrics/