Why Won't Google Use My META Description?

[alnakdas]

Site owners are understandably frustrated when they see the META descriptions they've labored over get carelessly tossed aside. So, where do snippets come from?

Search Snippet Basics
1. META descriptions
2. On-page copy
3. Open Directory Project (ODP) data

Controlling Search Snippets
1. Focus Your META Description
2. Remove Duplicate METAs
3. Block Your ODP Listing
4. Block Your Snippet (Caution)
5. Leave It Alone

Read more at: https://moz.com/blog/why-wont-google-us ... escription