Long Tail SEO

[sameeha]

Long tail SEO is one of the strangest terms to emerge from the rapidly expanding search engine marketing and optimization sector.

Long Tail Search engine optimization is often the most effective method to generate massive numbers of visitors to a website.Basically its optimizing for massive numbers of the less popular keywords, the volume in this market is often many times as many as the single hard to obtain keywords at the top of the pile.Long tail SEO is now regarded as an essential white hat search engine optimizing technique that over time increases the number of relevant search terms and phrases a website is found under.

Example for Long Tail,

John's Gift Shop was found by people who typed in the following search phrases:

best gifts for family
my favorite gifts and presents
unusual family gift ideas
best ideas for gifts
birthday gift ideas for friends

John's word tally looks like this:

best II
gifts III
family III
unusual I
ideas III
presents I
christmas I

From this example, John now composes an informative article to add to his website using the words 'gifts' 'family' and 'ideas' in the title.

He also repeats these words in various ways throughout his article, and perhaps includes some context linking* to products and other content in his website.

The Importance of Long Tail SEO

John repeats the above steps a couple of times a month, composing a handful of new articles for his website each time using combinations of popular words used in less popular search phrases.

After a while John notices that his website visitor numbers are steadily increasing and some of those articles optimized for various combinations of words are starting to be found more often in the search engines.