Microsoft Gatineau - New Analytics

[DJ]

It will be interesting to see how different the new analytics program from MSN is going to be from Google Analytics

Here is a few good articles

http://risetothetop.techwyse.com/online ... u/#more-28

http://www.bizreport.com/2007/01/gatine ... r_msn.html
http://www.clevelandleader.com/node/2549

http://webanalytics.wordpress.com/2007/ ... of-ethics/

http://www.liesdamnedlies.com/



I also found a good article explaining the top 10 analytics blogs!
Its good!

http://www.kaushik.net/avinash/2007/07/ ... -2007.html

[Ryno]

Aside from using PII (Personally Identifiable Information) to dictate the gender and age of traffic; what else can they offer? I mean, Google Analytics is a pretty comprehensive suite. What other useful statistics can they offer that would sway us from using Google's Analystics? I don't believe their statement of not intending to replicate G.A.

What do you think?[/u]

[oneelephantpickle]

I agree GA is a pretty comprehensive suite but i would still not start patronizing GA. We have not hit a plateau as yet in functionality and segmentation that present crop of Analytics Tools can offer.

All Analytics vendors are action station to move to the next level! Its simply not going to be a case of dividing people in gender and age buckets. And giving us the ability to target relevant ads at them. It may if the points on a graph are to plotted right give us acumen to track our past visitors behavior and how deep they are in our funnel or sales cycle.

[DJ]

Its just going to keep getting better and better N! I like competition as it forces all tools to get better.