Tracking Zero Searches in Google Analytics

[latha]

Nice article mentioning how we can track searches which resulted in zero results. We can then use this information to provide relevant content.

http://www.epikone.com/blog/2009/09/08/ ... analytics/

[jay]

So this means if no results are found for the search on our website, such keywords / search terms are passed to google analytics and will list under the keywords typed.

The webmasters can improve the content according to the search terms if found essential.

Great find Latha !