Rules for effective logo design

[beniston]

As you all know that LOGO plays an important role in business.

Here is an interesting article for the logo designers

http://www.webdesignerdepot.com/2013/03 ... go-design/

I like the 4th point (Which is true in every field)

Comments please !!

[TylerS]

This is a great article! It raises some excellent points.

I've learned that lasting logos should always be simplistic and avoid the use of gradients. However, I recently read an article that demonstrated how the use of gradients is changing now that logos are less frequently being printed and more often being represented on high definition monitors. For website or app based companies, this couldn't be more true.

Companies that have taken this into account have created some beautiful logos.

http://creativenerds.co.uk/inspiration/ ... go-design/

Of course, as you will notice, they still maintain the rule of simplicity! The more cluttered and busy a logo is, the quicker they will expire.