Event Tracking - Web Tracking (analytics.js)

[Greeshma]

Event is a user’s interaction /activity with a webpage element like flash videos, gadgets, images, links etc. And Event tracking allows you to measure how users interact with the content of your website. Hera is an interesting article about how to set Event tracking in Universal Analytics:

Read More:
https://developers.google.com/analytics ... sjs/events
http://www.optimizesmart.com/event-trac ... d-version/